Aspect DNA gets pulses racing

The Aspect Group DNA consultants are all set to get visitors’ heart rates up at the Conference and Hospitality Show, Royal Armouries, Leeds, 18 March 2010.

Visitors to the Aspect stand No.5 can expect to get a dose of white coat syndrome when they expose their business symptoms, receive an on-the-spot diagnosis and are prescribed a course of intensive marketing treatment.

Aspect DNA – the science behind the strategy

During the show, at 1.15pm, in the main seminar room, Jonathan Rayfield of The Aspect Group is hosting a workshop to help you identify your organisation’s DNA. He will get you thinking about what lies at the heart of your organisation, the reasons behind your success and the perceptions that stand in your way. Jonathan will create a snapshot of the rapid process by which you can identify the passion in your business and effectively convey this to the waiting world.

Don’t leave your company DNA locked up! You’re organisation has unique characteristics – your product, your service, your customer care – that mark you out from the competition. Identifying your DNA will enable you to unlock opportunities, market more effectively, to find your differential and to communicate this to your customers and prospects so you grow.

Aspect DNA – the cure

1. A clear definition of your business offering
2. Greater understanding of your position in the marketplace
3. Defined marketing strategy
4. Clear objectives and key performance indicators
5. Establish marketing messages with impact

Aspect DNA – the prognosis

Understand your business and unearth your business’s gold-dust to create dazzling marketing strategies to position your company for growth.