UK’s first industry flash mob?

Our friends at Conference News were quick to report on this year’s Conference and Hospitality Show after being taken by surprise by our Flash Mob.  Here is an abstract from the article, you can read th article in full at: http://www.conference-news.co.uk/news/2012/05/01/Conference-and-Hospitality-Show-organiser-claims-UK-flashmob-first/4292

“The organiser of the one-day exhibition for the meetings industry, held at Leeds United Football Club, enlisted exhibitors and staff from the host venue to partake in joint singing and dancing during the ‘hospitality hour’ of the show.

Exhibitors, including sales staff from Leeds United Football Club, Radisson Blu, Conference Leeds and Chilled Events took to the floor along with the organiser and entertained visitors with choreographed singing and dancing routines.

“We always keep the last hour of the show as Hospitality Hour and this year we thought we would get as many exhibitors involved in the entertainment as possible,” says Show Organiser, Emma Cartmell.

“The exhibitors were great and really got into the swing of things, we had even had secret rehearsals.”

Cartmell says the show has doubled in size since its inception and this year attracted more pre-registered visitors than ever before. The show attracted 100 exhibitors, 400 meeting and event planners including high profile agencies such as Universal World Events, W & O Events, Expotel and Travel Leads and 100 VIP buyers.”

Incentive Travel Magazine also covered the story and you can read it here: http://www.incentivetravel.co.uk/venuesevents/7163-uk-meetings-industry-flashmob-a-first

And so did Myvenues.co.uk: http://www.myvenues.co.uk/news/Exhibitions/UK-Meetings-Industry-Flashmob-a-First%3F/2672/